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Every AdWords advertiser is definitely trying to find a method to decrease their click costs. When in reality most PPC advertisers wake up each day to find their costs per click climbing higher and higher and soaring to ridiculously high levels. Many people get very frustrated at this point and end up shutting down their campaigns. What many people don’t understand is the reason Google keeps charging more and more per click is because their AdWords campaigns have some big problems and these big problems are causing penalties from Google. That’s right; you’re being punished by Google. Here are the key reasons that your campaigns are suffering from Google’s wrath as well as what you can do to get back on Google’s good side.

Relevancy

Firstly, you must understand that Google is absolutely obsessive about “Relevancy”. In PPC management Relevancy is definitely the key to either succeeding in AdWords or failing miserably. Google is about returning relevant search engine results for their users. So what does Google look for in your AdWords campaigns? Google is looking to see if your ad along with your site are 100% highly relevant to the keyword which had been searched on. Google loves to view the keyword appearing within your ad a few times and appearing many times throughout your landing page. Like that Google know that it’s offering the searcher with relevant results. In case your campaign is not set up like this than the is exactly why your bid costs are increasing everyday. Google has deemed your campaign with “% Relevancy”.

You Must Help Make Your Campaigns Have Relevancy

You may ask, “Well how is it feasible to me to write a particular ad for each and every keyword to make my landing page highly relevant to my entire keyword list?” That’s where the skill of professional PPC management comes in. You MUST help make your ads as well as your landing page be related to the keyword searched on. This is actually the key to getting lower click costs! In the event you don’t hold the time or perhaps the know steps to make your campaigns have perfect relevancy then it’s time you considered outsourcing your PPC management to a professional.

You Need To Organize Your Campaigns Correctly

Google majorly frowns upon campaigns which have all of their keyword lists stuffed into just 1 or 2 adgroups. Google expects each of the keywords to get sorted and organized into very closely knit adgroups with the keywords within an adgroup being relevant to one another. Google hates campaigns that have a lot of keywords inside the same adgroup and absolutely detests when the keywords have little to do with one another. In PPC management I’ve found i get significantly better results should i take my clients keywords and place each keyword into an adgroup on its own. Organizing your

campaign correctly is a big part of getting great click costs in the search engines.

Split Testing Your Ads Can Dramatically Decrease Click Costs

That’s right; Split Testing your ads Daily can have a dramatic impact on click costs. If you believe about how exactly Google determines ad cost you’ll begin to realize how important Split testing is actually. Split testing helps you find which ads are higher performing and obviously the higher performing ads get the most clicks. Should your ad is 1) Perfectly Relevant and 2) Has a great Click-Through-Rate which means that your ad will have a higher Quality Score. Quality score helps determine your ad rank along with your cost per click.

I know it sound very confusing, but Split Testing in conjunction with the techniques I stated earlier is incredibly powerful. If you don’t understand many of these approaches to decrease your click costs, then it’s ijswdu you select whether you’re going to discover ways to apply all of these strategies yourself or whether you’re planning to let a PPC Expert do all the heavy lifting to suit your needs. AdWords is a complicated game but if managed correctly can be considered a very profitable income source and leads for your business.

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