Fast-casual restaurant concept Freddy Steakburgers announced today it has opened its first international location within the Dubai Mall. The brand’s second international location is slated to start at the Mall of the Emirates in the coming weeks. The restaurants are owned and operated by Tastebuds Group, who will continue to drive Freddy’s growth through the entire Middle East, with plans to open locations within the United Arab Emirates, Saudi Arabia, Bahrain, Jordan, Kuwait, Lebanon, Oman and Qatar.
“The education and support that we’ve received from Freddy’s since signing our initial master franchise and development agreement has become incredible as well as a true proof of the degree of passion and commitment they dedicate to each venture,” said Yousef Khattar, managing director of Tastebuds Group. “This has been a pleasure working alongside they to ensure every aspect in the family friendly concept is going to be received well by our guests in Dubai. We are truly elated to celebrate the opening of Freddy’s first international location, and in order to bring the taste of Freddy’s authentic steakburgers and frozen custard for the Middle East the very first time.”
Freddy’s enduring persistence for providing high-quality, premium products and exceptional service continues to be the driving force behind the brand’s consistent growth domestically, and today, internationally. Staying true to its core values, Freddy’s worked to ensure a seamless transition as the concept entered a brand new country by adjusting to the neighborhood culture in different aspects including training protocols, hours of operation, menu items offered and portion size, among others. The Dubai locations will serve exactly the same premium Meadowvale frozen custard, Vienna® Beef hot dogs, and USDA beef as his or her U.S. counterparts.
“As among the world’s top holiday destinations, Dubai comes with an unparalleled degree of hospitality, complimenting Freddy’s deep commitment to providing our guests with genuine service in a welcoming atmosphere,” said Ben Hesse, V . P . of Training and individuals Development. “Identifying which menu items and procedures to uphold or alter were crucial for our long-term success and further growth internationally. The Tastebuds team has demonstrated incredible commitment through their extensive training in Wichita, and we’re thrilled to achieve the privilege of entering a new and exciting market. We look forward to delivering the Freddy’s experience through the entire Middle East.”
Earlier this season, Freddy’s announced its expansion to the nontraditional space for the first time with the opening of new locations at Wichita State University student center and Oklahoma State University football and basketball stadiums. Additionally, in 2018, Freddy’s introduced a reduced restaurant prototype with an updated kitchen design that maintains volume capability to allow new and existing franchisees innovative ways to expand their portfolio with the brand. These points of growth for your brand helped lay the building blocks for international expansion to the Dubai Mall and Mall of the Emirates.
Freddy’s Frozen Custard & Steakburgers® plans to open more than 40 restaurants nationwide through the entire end of 2019. Franchise opportunities stay in areas across the U.S., such as the West Coast, Upper Midwest, Northeast and Florida. For lpbwey information about development opportunities, contact Markus Scholler, V . P . of Franchise Development, at 316-719-7850, or visit www.freddysusa.com/franchising.
Co-founded in 2002 by Scott Redler and Bill, Randy and Freddy Simon, Freddy’s opened its first location in Wichita, Kansas, offering a unique blend of cooked-to-order Freddys Hours seasoned with Freddy’s Famous Steakburger & Fry Seasoning®, Vienna® Beef hot dogs, shoestring fries paired with Freddy’s Famous Fry Sauce® and frozen custard that is certainly freshly churned throughout the day. Today, Freddy’s continues to grow to more than 300 domestic locations that serve 32 states across the nation from California to Pennsylvania, Virginia, down the East Coast states to Florida and 2 international locations in Dubai.