Newk’s Eatery today announces the grand re-opening of all seven locations in its home market of Jackson, Miss., with a new restaurant prototype inspired by the brand’s ‘Project Strive’ initiative. At the milestone of 20 years since the first unit opened in Oxford, Miss., the brand took pause to seek feedback from guests on what’s important to them.
Guests praised Newk’s for providing the right balance of wholesome and satisfying meals that can be shared in a comfortable dining area, ordered online or shipped to meet their busy lifestyles. “The purpose of Project Strive is always to build from what our guests love about Newk’s and evolve the brand to become more aligned to their lifestyles. It stems from our brand pursuit to make an effort to exceed expectations for many Newk’s guests,” said Michelle Spohnholz, VP of marketing at https://Newks.Com.
Newk’s has always featured a wide open kitchen, where guests can see everything that is put into their meals. Historically, guests have possibly not been mindful of the brand’s commitment to fresh preparation and careful ingredient selection. The brand new prototype features an updated red soffit that reflects the tagline, “Our Kitchen is definitely an Open Book” and many fun details about the constituents and preparation methods.
“This project connects our brand story with all the guest experience through an upgraded restaurant environment, coupled with a generous dose of hospitality,” said Mike Clock, president of Newk’s Eatery.
The design and style is contemporary and comfy with updated light fixtures, new countertops and millwork, tufted booths, hardwood accents, new plate ware and menu boards. Updated artwork will tell the story of Newk’s roots as a homegrown brand with a passion for food and family, with their purpose to Strive To Produce A Difference with every guest every day. The color teal, which represents their Newk’s Cares initiative and efforts to raise awareness and money for research to support Ovarian Cancer, has been infused to the design in a prominent way. “The brand new teal mosaic tile wall is an important feature that weaves our philanthropic work to the restaurant experience,” said Director of Design, Rachael Myrick.
The restaurant may also feature an updated beverage station for Newk’s signature iced tea and new all-natural lemonade. The outside will likely be upgraded with new awnings, string lights as well as an inviting patio for families to dine.
“My goal is made for guests inside our restaurants to notice the passion behind the Newk’s name, particularly our passion for food and family coming together to nourish meaningful relationships that matter most,” said Newk’s CEO and co-founder Chris Newcomb. “We want to feed what matters inside our Newk’s communities, so guests can share in wholesome ingredients crafted for real living through scratch-made meals and some of our favorite Newcomb Family Recipes.”
The manufacturer aims to continue to renovate and refresh its restaurant locations across all 16 states as they grow in new and existing communities to Feed What Matters.
About Newk’s Eatery:
Newk’s Eatery is a fast-casual chain founded on family values and wholesome produced from scratch meals. Our Co-Founder Chris “Newk” Newcomb has curated his family’s original, wholesome and craveable recipes, as well as xmqxdc twists on classic favorites, all while providing guests having a generous portion of hospitality.
Newk’s takes no shortcuts at all, except in our name. Our kitchen is an open book where we make every meal to order completely from scratch. We hand prep over 50 fresh ingredients daily for hand-crafted salads, sandwiches and pizzas, and marinate, flame grill or oven-roast our protein in-house, without fryers or microwaves, ever. We bake delicious treats and signature Dozen-Layer Cakes in our very own bakery.