What’s the easiest approach to have more new patients to your practice? Every practice owner wants the easy answer so when the cell phone rings and some snake oil salesman starts talking; it can be easy to get suckered. And then be left paying month after month for a service that does little or nothing.
Here’s ways to avoid getting sold and instead locate an online medical marketing firm which offers value. Ask these 5 questions.
Will they measure success in terms of trackable new patient leads?
Do they charge month to month or lock people into long-term contracts?
Can they supply proof the service(s) generate more new patient calls?
Will they be transparent or will they hide fees?
Will they manage your marketing for you personally?
See below for the particulars on each.
1. Will they measure success when it comes to new patient leads?
If you own a practice, the purpose of medical marketing is always to do just one thing, which would be to acquire more new patients calling as well as emailing your practice. It’s to not the quantity of ad impressions or Google views, branding, or page impressions or even total quantity of calls you receive. None of the things can be converted into new patients and sales.
Most medical marketing firms attempt to bury you in data about things which has no tangible benefit. Many will even have you put special coding on your own website throwing off your current marketing metrics. Instead look for a marketing firm that utilizes call tracking and form fill tracking to accurately see how many NEW Patients contact you each month.
2. Do they charge month to month or lock people into long-term contracts?
Long-term contracts needs to be a huge red flag. It’s a sales tactic to sell a service people may wish to dump inside a month or two that keeps you investing in 6-twelve months for something which does nothing. Make sure to pick a medical marketing firm that charges on a month to month basis. Like that, they’ll must continue to earn your business every month.
3. Can they supply proof the service(s) generate more new patient calls?
Had someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” It is essential you ought to know is the fact none of these work and something is even illegal. There is zero proof that using these marketing tools will attract a single new patient. However, there is a lot of evidence these are just approaches to charge your practice for services which do nothing.
Geo-fence display pushes texting to prospects driving by your practice. Which is not only annoying, and in case it worked would mess with the scheduling. In fact, it doesn’t generate leads. Smart idea if you had a bar in a sports stadium. Bad idea for medical practices.
Retargeting is a great idea, for most local business owners but Google’s views it as a a violation of HIPAA. Using retargeting ads could put your practice in jeopardy.
Banner ads? Again no evidence they earn any new patient calls and lots of evidence they’re a complete waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service functions to generate new patient leads then speak with a couple of clients who’ve tried it.
4. Could they be transparent or do they hide fees?
When it comes to price you’d like to know what you’re spending money on, right? Yet a common ripoff strategy in the market is always to charge for Pay-Per-Click ads based upon a mythical ad cycle, say $1000 per cycle. Then this firm refuses to completely provide information on how much of that cash is going to actual AdWords spend versus to their pockets.
The only real transparent approach to charge for medical PPC is to charge a monthly management fee and after that perhaps you have spend the money for AdWords spend right on your bank card. Like that you know precisely how much you are make payment on marketing firm to handle your medical PPC and just how much went along to Google’s AdWords.
5. Will they manage your marketing for you?
There are tons of low-cost internet marketing services on the market that give you usage of software which means you can manage your marketing yourself. For example, you will find a handful of businesses that sell online review software, and almost none that train your team the way you use it and be sure it’s helping you.
Getting usage of powerful online marketing tools is excellent, in principle, in case you have a Ph.D. in internet marketing and 40 hours every week to spare. On the other hand, if you currently have employment helping patients, they are just a big total waste of time and funds.
Ensure that you check that the marketing firm does the work, which means you can focus on everything you do best which can be helping patients. What’s the easiest way to attract new patients? Make certain for each dollar you invest in lead generation you’re qafkfk leads and a positive ROI. It’s that simple. And avoid all of the nonsense about geo-fence displays, retargeting, banner ads and other stuff that does nothing for your medical practice.